“Here’s to the Crazy Ones.”
Legends are hard to come by these days.
There is no shortage of famous people. The idea of “influencers” has lost its real meaning along with “friends” in these contemporary times. Having large followings on Twitter are now a criteria for fame. True legends however, are beyond media and they are larger than fame.
I don’t really do the advertising speaking or judging circuit, but this was the 60th anniversary of Cannes Advertising Awards and Lee Clow, the legendary creative director of TBWA was being honored, receiving the Lion of St. Mark. Only John Hegarty and Dan Wieden had received this prestigious award previously. Despite our many mutual friends, my years in the agency business and the lively rivalry between our agencies, I had never met Lee… so I had to go to Cannes.
Ten years ago on the 50th anniversary of the Cannes Advertising Festival, Dan Wieden made a rare appearance and served as the President of the Jury while creating the prestigious Titanium Award for innovation. True to our roots, Wieden+Kennedy refused to host the typical client/agency party during the week.
Instead, I rented an empty Olympic sized swimming pool behind a casino that also had seen better days. I transformed the empty pool into a skate park surrounded by cars found in a local junk yard. Street artists from NYC and Paris painted each car while DJ’s from Tokyo, London and NYC performed their music to the action of the skaters. Hundreds came but of course, the police eventually shut us down.
Here’s to the crazy ones… thank you Lee for the inspiration and thanks for showing us that real legends still exist.
John C Jay
John Jay arrives to meet Lee Clow, 2013.
Hifana plays at W+K Party in Cannes, 2003.
David Ellis paints cars at the party, 2003.
W+K Art Cars loaded up in Cannes, 2003.